Christina
eTableTop
Christina Norsig founded eTableTop.com in 2003.
Press describes it as a shop and journal for tabletop, gifts, and bridal registry. She is named its CEO and founder. The page title here stays Christina. The professional byline is Christina Norsig.
Eric describes nearly fifteen years with the business, and remembers it as successful. A closing date is not verified. The live domain was not used as a source.
An archived homepage from 5 Jan 2015 calls the site “The Global TableTop Experts.” That capture shows a holiday pop-up store, the Daily Dish, a registry, and sections for shop and gifts. The old page is not republished here.
Archived graphics
The January 2015 logo is in the Internet Archive and was not saved, because the archive rate-limited the download. It is not redrawn.
The 2014 holiday image from that same capture is also missing. Manufacturer product pictures are not used in its place.
Press for the business
- Lagardère, 21 Nov 2007. Names her CEO and founder, and a year of columns for PointClickHome.
- The Real Deal, February 2010. Calls the launch of the online tableware store successful, and names her with Eric Anton as founders of PopUpInsider.
- Gifts & Decorative Accessories. Founded in 2003; PopUpInsider launched in late 2009.
- Archived homepage, 5 Jan 2015.
A line from the 2007 release, in her words there: “A beautiful table is a gift one gives family and friends.”
Design
ELLE Decor published her TableTalk columns and identified her as its tabletop scout.
The 2007 release also describes study at FIT and more than twenty years in the decorative arts by that date. Those are the release’s words, kept with the date.
Separately, Eric describes decorating, design, and holiday parties over about thirty years. No photographs of those gatherings were recovered, so none are shown.
Columns
- ELLE Decor author page
- TableTalk: Buffet Chic, 16 Nov 2007
- Trend forecast, 21 Jan 2009, which names her tabletop scout
The columns mention other companies’ products. Those are not presented here as her designs.
Holiday
Holiday entertaining in print, and pop-up retail on the record.
Trade press ties eTableTop to a SoHo Christmas destination on Spring Street, and to earlier Broadway locations in 2004 and 2005. The 2015 archive shows a holiday pop-up store on the homepage.
Pop-up retail continued with PopUpInsider, which 2010 press describes as founded by Christina Norsig and Eric Anton. That is a different site.
Family holiday parties over the longer span Eric describes are not in the public archive. The frames below are empty on purpose.